Misoka – Milan

Customized display case – Furniture Trade Fair – Milan


An example of the embodiment of ideas, this display case could be defined as the essence of gracefulness. 

The helixes made with real toothbrushes by the famous brand were arranged manually in such a shape as to call DNA to mind. Set in motion to rotate slowly, this vivid presentation of the product, along with the exceptional lighting, ensures that the client observing a product that appears to be in flight will perceive an unmistakable sense of suspension. 

The final effect is spectacular but functional at the same time since the product is visible at 360 degrees.

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